7 rules every landing page that converts follows

CLARITY FRAMEWORK

C - CLEAR VALUE

Say what you do and why it matters in 5 seconds

Make it instantly obvious

✅"Get your website live in 60 seconds"

❌"Reimagining digital experiences"

L - LOW-FRICATION CTA

Make taking action easy and safe

No confusion. No effort

✅"Start free - no card needed"

❌"Submit"

A - AUTHORITY SIGNAL

Show proof you're legit

People trust results, not claims

✅"Used by 1000+ startups"

✅"Featured on Product Hunt"

R - RISK REMOVAL

Kill every doubt before it appears

The less risk, the faster they act

✅"30-day refund"

✅"Cancel anytime"

I - INTEGRITY

Be real, not salesy. Don't sell features - tell the truth

Write like a human, Be clear and honest

✅"Built by designers, for teams who care about clarity"

❌"World's #1 AI-driven platform" (fake claim)

T - TARGETED AUDIENCE CALLOUT

Speak to someone, not everyone

Call them out clearly; who this is for & why it matters

✅"For SaaS founders who want clarity, not chaos"

✅"For marketers tired of guesswork"

Y - YOU LANGUAGE

Talk about them, not you. Turn "we offer" to "you get"

Shift from brand ego to user outcome

✅"You'll save 10 hours a week"

❌"We help companies save time"

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